WHAT IS HIGH PERFORMANCE COACHING AND HOW CAN YOU USE IT IN THE WORKPLACE?

There are many different approaches to coaching, but the fundamentals are always the same: help people achieve their goals by providing them with the tools, knowledge and motivation they require to reach their potential.
You may think that Performance Coaching means coaching for high performers – in other words, people who, for whatever reason, have been identified as “star talent.”
Actually, performance coaching is about helping all salespeople reach their full potential, in any area of their lives.
The approaches and techniques used in performance coaching borrow heavily from the worlds of sport and the military – areas where optimal performance is key. Performance coaching conversations usually start with finding out people’s “starting points” – their visions or life ambitions. Then, it moves on to explore the directions in which people need to move to achieve those visions, and the steps they need to take now to do so.

• Assessment.
• Outcome and Goals.
• Purpose.
• Actions.

The State of Coaching and Mentoring 2022 report shows that 65% of HR professionals agree or strongly agree that coaching should be a part of their organisation’s strategy. Coaching, when done right, can be a key driver to companies’ success. A study shows that life, wellbeing or performance coaching can have a huge ROI. Coaching is based on the science of human motivation and behaviour. It’s incredibly powerful for increasing employee performance, fulfilment and wellbeing.
Coaching is the process of helping individuals or groups identify their strengths and areas for improvement to achieve their goals. It follows a four-step process.

IN HOUSE COACHING

Coaching can be a very costly expense for many organisations from hourly rates to customised courses. Unfortunately, sales employees and sales managers frequently don’t have one to one access to an inhouse coach to assist them to reach their full potential.

Any employee being able to access an inhouse coach one or two days a week or month can have a huge effect on employee performance and state of mind.

In-house coaching helps develop talent and improve employee engagement and retention. But they do something more; they put out the signal loud and clear that the organisational culture is one of investment in people and belief in continuous learning.

“A recent business review claimed that the biggest benefit to employees, including pension contributions, free car parking, gym memberships was having access to a full-time coach, this can have a huge effect on employee performance, state of mind, well-being and skills, enabling employees reach their full potential in their business lives leading to greater job satisfaction and career progression.”

While the ROI of coaching services can be difficult to measure, there is increasing evidence in its favour. More and more companies worldwide are starting to see external coaching as a proactive, positive way to manage, motivate and improve the performance of their teams.

One study found that 86% of companies rate their ROI favourably for their investment in coaching, stating that they at least made their money back. What’s more, according to the International Coaching Federation (ICF) leaders who participated in coaching saw 50 – 70% increases in work performance, time management and team effectiveness.

The success of an organisation relies on the wellbeing, engagement and collaboration of its employees. Investment in external coaches who can develop sales people without the complications of a multiple agenda, judgement or bias, will see huge benefits for your business and everyone in it.

About Ian Mason

Having worked as a corporate Sales Director and VP for many years, the field of human behaviour has always been influential in maximising the potential in myself and my teams. This taught me that when you have motivated and inspired people, they will dramatically improve the way they perform in everything they do, leading to greater job and personal satisfaction, fulfilment and overall well-being.

I now work with companies as a freelance in-house high performance coach specialising in sales professionals.

As a qualified coach, I can help salespeople reach their full potential, find their path, and achieve their sales and outcomes. We are born with unique talents, ambitions, and motivations; I coach to bring those qualities in alignment with your sales teams’ outcomes and bring a strong sense of purpose and direction to their personal and business life. I help salespeople address both their mindset and skill set.

I assist people to identify and achieve their work personal goals and outcomes and the challenges that can cause anxiety, fear, and stress. We work closely together to address and overcome any difficulties they might face.

I am an Internationally qualified IAPLC Life /Executive Coach, Performance Coach, Master Practitioner of NLP, Tony Robbins Affiliate Coach, ISM Certified Mind Coach, Diploma from Harvard Business School in Specialisation in Management & Leadership, Diploma in Non-Verbal Behaviour & Communication and Advanced Body Language